Work
Quality-Obsessed Marketing Results
Award Winning and Expertly Crafted Across Platforms
We want to share a few brags, musings, and testimonials with you, as follows. This isn't just to toot our own horn, but to demonstrate our mature expertise across three decades of sales, marketing, and advertising. We design and implement ROI-driven strategies and campaigns that deliver you the results you're looking for. Here are a few examples of where our expertise has been in play.
Synapse Wireless, Inc.
Challenge: The company needed to form a marketing team that could not just set up the foundational marketing but also super-charge lead generation.
Solution: Brand Audity, Brand Standards, Brand Fluency, New Website, Lead Generation Pipeline Created, Contact Building, Segmentation, Partner Program, Videos, Drone Footage, Blogs, Case Studies, PR, Membership Management, Trade Shows, Digital/Social/Trade Media, and Sales Enablement
Results: Over $800K in Lead Value within the first eight months of the new website. Double-digit increase in Lighting Agents were added to the channel representation within one year. Won a tED Magazine Best of the Best Marketing Mention for Best Website. Won the LED Magazine Bright Star Award for Product Introduction of Energy Insights.
"In a word, "outstanding" is how I describe Susan's ability to make a substantial impact on creating an integrated digital marketing program. Synapse is a tech company building new markets. From positioning the company in the marketplace to fine-tuning our messaging, to overseeing a total refresh of our website, to creating from scratch an omnichannel digital marketing campaign for lead generation and customer engagement, to managing across functional groups, Susan did it all with excellence and no drama. I highly recommend Susan."
CEO of Synapse Wireless
"In today's environment, getting the hiring process correct the first time is of utmost importance. While there are many characteristics that constitute a successful marketing leader, the key ones of Trust, Respect, and Integrity are tough to find. Add to that finding a skill set that thoroughly understands the basics of advanced marketing concepts and how to effectively wrap them around sound go-to-market strategies, as well as execute tactics to ensure success. Persistent to a fault, I always knew I could count on Susan for timely information and well-thought-out content and process flow. Susan is a marketing savant who has an unparalleled work ethic and the ability to tackle any size project with passion and tenacity. Add to that her uncanny ability to interweave her expertise into a highly cross-functional environment where teamwork is tantamount, and success was inevitable. There is no question that I would love to work with Susan again. By far the most talented marketing executive I have ever had the pleasure to work with."
- VP of Sales and Marketing for Synapse Wireless
"Susan Phillips is a results-oriented marketer who works tirelessly to meet her objectives. She is constantly looking for ways to help her peers on the sales team by driving leads, deploying sales enablement material, and working to build relationships through the industry that drive awareness. She is a master at the implementation of marketing campaigns, building contact lists, and focusing on the tactics that generate the most demand. susan is one of the best I've ever worked with in the realm of setting clear expectations, building a plan to execute, and keeping all stakeholders involved and up to date on the status of projects, regardless of the size. If you need a marketing professional that can improve your lead gen, promote your brand, or deploy amazing campaigns, I highly recommend Susan."
- Director of Product Marketing for Synapse Wireless
"Susan completely transformed the marketing capability of our technology company. Working collaboratively, she pulled together input and perspectives from throughout the organization to build a vision everyone bought into and to drive alignment across the leadership team. Using a data-driven approach, Susan led a team of engineers to construct a world-class website, CMS, and marketing automation platform in just under six months, and she built an analytics model using data from these systems to foster continuous and ongoing improvements."
- Director of IT DevOps for Synapse Wireless
New Website
Video Assets
Case Studies
Lead Gen Pipeline
Blogs, Case Studies, White Papers, Technical Briefs
Drone Footage
Synapse University, NLC Rebate Search Tool (first in industry)
Channel Programs
Hagar & Phillips, Attorneys at Law, PLLC
Challenge: H&P needed name recognition in the local market, as a new law firm.
Solution: Logo, Business Cards, Templates, Website, SEO, Blogs, Press Releases, Keywords, Editorial Pitching, Articles, Content Strategy, and Social Media.
Results: The firm has grown four-fold and become a local go-to legal practice for the Lebanon, TN, and Wilson County area.
"When we needed help getting the word out about our two newest attorneys joining our practice, we contacted Susan. She did a tremendous job with writing and distributing the press release. In addition, she supports us with marketing consultation and implementation as needed for the website, SEO, content, and social media. She is professional and highly talented at leveraging the right marketing tactic for the right result."
- Managing Member and Senior Attorney, Hagar & Phillips Attorneys at Law, PLLC
Website, Press Releases
Logo Creation, Directories, Ads
Blogs, Landing Page Content
Social Media, SEO, Digital Media
Panasonic Lighting Americas (PLTA):
Universal Lighting Technologies + Douglas Lighting Controls
Universal Lighting Technologies + Douglas Lighting Controls
Challenge: The company was transitioning from a Ballast company to an LED company that could enable digital transformations.
Solution: 5-year Strategic Plan, Persona Strategy, New Website, Capabilities Video, Lead Generation, Unique Product Launch Strategies, Partner Program, 3-D Illustrations of the solution, Promotions, Buyers Group Programs, and Sales Enablement.
Results: 700+ MQLs, 49% Conversion Rate, and Converted Lead Value of over $5M. Won several tED Magazine Best of the Best Marketing Awards for Integrated Campaign, Website, Social Media, and Public Relations. Won recognition by IMARK and AD for Excellence in Marketing.
"Having worked with numerous marketing professionals over my career, there is not one that compares to Susan. Her attention to detail and ability to collaborate with multiple levels within an organization puts her in a class by herself. Her capacity to incorporate sales, pricing, and product management as well as outside vendors and industry organizations to implement meaningful programs is second to none. Most importantly, Susan's drive to create measurable growth in sales revenue from the creative programs she constructs is something any organization would benefit from. Her enthusiasm and passion for what she does cannot be understated. She is simply the best!"
- Director of C&I Sales
"I have had the opportunity to work with Susan for over 13 years. She is a dedicated and committed marketing professional who takes tremendous pride in her work and the company she serves. Her positive attitude, organization, and work ethic stand out among her peers. With her leadership, our marketing team consistently delivered award-winning materials, communications, and support. Whether preparing for a trade show or the next new product launch, Susan's focus is engaging the customer."
- Corporate Controller
Sales Training, Promotions, Quarterly Sales Kits, Agent Onboarding
Expanded Lead Gen Pipeline, Digital Media, Social Media, Trade Media
IoT Sales Enablement, Online Training University, Videos
New Product Introductions
"I've known Susan for over a decade. We have worked together on numerous marketing campaigns and programs. I have found Susan to be highly organized, focused on deliverables, and fully engaged with exceeding her Client's expectations. She uses her creativity to formulate programs that are unique and effective at delivering sales revenue, leads, and channel partners. Susan is skilled at writing strategically to optimize keywords, writing/deploying press releases, expanding website landing page content, and public relations. She is data-driven and focuses on delivering high ROI. If you are an ad agency needing freelance or white label work, I would highly recommend her."
- Jim Bailey, Principal of a Charlotte, NC, Ad Agency
SERVPRO Corporate
Challenge: The corporate headquarters wanted to gain consistency with their Brand, implement a national advertising campaign, and wanted internal profit centers.
Solution: Brand Fluency, Benchmarking Survey, Newsletters as a Profit Center, National Convention, and their First-Ever National Advertising campaign (Like it never even happened.) where we hired and worked in conjunction with the Buntin Group Agency.
Results: Award-winning campaign that still runs today on national platforms with exponential Brand Awareness increase. Won a Nashville Addy Award for the campaign.
"Susan is a results-oriented, driven professional. She has the ability to take an idea from concept to completion while managing multiple tasks and projects. Susan is able to organize priorities across numerous areas and still maintain her focus on achieving the goals that have been set. If you are looking for a marketing leader, then Susan is the one for you."
- Manager Instructional Technology SERVPRO
"Susan is a professional, results-driven person. She communicates very well and was an asset to our company. I truly enjoyed working with Susan."
- Application & Support Manager SERVPRO
Wealth Access
Challenge: Wealth Access needed a marketing foundation, a lead generation roadmap, and a strategic boost.
Solution: Marketing Strategy, Board alignment, Marketing lead generation pipeline realignment/steps, Pardot Salesforce marketing automation, contact list building, event calendar/strategy/ROI, social media, and public relations.
Results: Within a 90-day period, the marketing lead generation pipeline and new Pardot automation platform were up and running, producing Marketing Qualified Leads for the team, fueled by social media, newsletters, email, events, and website deployment.
Harmony Electronics
Challenge: Harmony Electronics, a Tiawan-based electronic crystal oscillator and resonator manufacturer, needed an SEO strategy. Their website needed a complete refresh with on-page SEO. Their off-page SEO needed a jump start. https://www.hele.com.tw/
Solution: Created an 8-month SEO boosting and educational strategy, followed by ongoing monthly maintenance after the initial push to get them going. The custom SEO strategy included best practices playbooks, on-page SEO, off-page SEO, technical SEO, content curation, GMB, Google competitive alerts, social media, and monthly metrics tracking.
Results: The results worked so well they contracted Motive on a retainer basis. Motive created a market footprint for the electronics manufacturer in North America. Site Health, Keywords, Authority Score, Backlinks, Google Search Console Performance, Indexing, Core Web Vitals, Google My Business Interactions, and LinkedIn Followers increased progressively.
Gannett: Asheville Citizen-Times + The Tennessean
Challenge: Pursuit of new revenue, new clients, and new markets.
Solution: Ad Programs, Ad Promotions, Ad Training programs, Ad copy, Media design and placement, competitive media audits, and Special Sections.
Results: Double-digit annual sales goals exceeded for nearly nine years. Won the Young Guns Award for Top Sales, and the Asheville Sales & Marketing recognition award.
"Upbeat, smart, driven, and goal-oriented. Susan has a keen business sense and the ability to see the big picture. A proven business development leader, she does an excellent job of identifying client needs and providing strategic solutions that generate revenue. Susan is a terrific resource, colleague, and marketer."
- President of a Nashville, TN Research Company
"I had the good fortune to work with and get to know Susan during my time at the Asheville Citizen-Times. Susan is a polished professional who has tremendous talent in the creative process, writing, and marketing management. She has a grasp of the publishing business, understands how to adapt to market challenges, and was a tremendous resource for ideas. As a teammate, Susan was always available to lend a hand and motivate people to achieve their potential. Susan's a great person who I was lucky enough to also call a friend. I thoroughly enjoyed working with her and would welcome the opportunity again."
- Account Executive
Boston Enterprise Investment Group (BEIG)
Parent Holding Company with 16 Sibling Companies
Parent Holding Company with 16 Sibling Companies
Challenge: Brand alignment for parent and sibling companies and rolling out the launch for each company.
Solution: Brand Guidelines, Brand Playbook, Digital Media Awareness Program, Employee Onboarding Ramp-Up, Job Postings, Website Landing Page content, Webinars, Lead Generation, and Digital Ads.
Results: Aggressive growth in sales and awareness for new companies along with parent to sibling brand architecture alignment.
"Susan has been an amazing partner for our business! She took the time to meet with us at the start of our project to understand EXACTLY what we needed. She listened carefully, asked clarifying questions, and immediately began her work, without any hesitation or delay. She has definitely exceeded our expectations! In fact, we were so impressed that we extended the duration of our partnership."
- BEIG Customer Advocate
Eldorado (Music Band)
Challenge: Going on tour and needed new apparel.
Solution: Set up a design for their sellable apparel, including hat and t-shirts.
Results: Local awareness in the marketplace and increased ticket and apparel sales revenue
