About
Who We Are
Making it Easy to Achieve Your Marketing Goals
Motive Consulting Services, LLC (“MOTIVE”) was established in 2022 by Susan I. Phillips to solve marketing bandwidth and marketing growth challenges. MOTIVE takes a relentless approach and builds business value using data points, marketing expertise, and collaboration, with a reputation for high-quality work and 35 years of award-winning expertise. MOTIVE takes a seamless, transformational approach within your organization, personalized to client needs, and omnichannel to reach a multi-touchpoint audience.
Inspired by clients, MOTIVE dares mighty things by getting marketing teams on track and accelerating a cohesive marketing strategy. Whether you are a Marketer needing an extra marketing arm, a Business Owner forming a marketing team, or a Brand with low recognition or growth; MOTIVE’s goal is simple - make it easy for clients to achieve their marketing goals. MOTIVE works with clients of all sizes across North America to dig deep roots in understanding their customer motivations and implementing foundational marketing growth strategies. Unlock growth potential and navigate challenging periods. Grow your Business, Grow your Brand. For more information, visit LinkedIn.
Problems We Solve
Do you need MOTIVE Magic? Let's find out ...
I am too busy to do marketing, but I know it needs to be done.
I want to convert more leads into opportunities.
I don't have time to focus on marketing execution.
I need a more modern website that gives me more leads.
I want to talk to my customers more frequently.
I need to manage my online reputation and social presence.
I need more clarity about what's important to my customers.
I need help driving visitors to my website and increasing awareness.
I'm launching a product or solution and need a GTM strategy.
I need help building out customer lists.
If you answered yes to any of the above challenges, we'd like to talk to you. At MOTIVE, we believe that developing a deep understanding of your customers is the best way to establish a data-driven marketing campaign. Digital touchpoints can help you bridge the gap with customer potential. Building contact lists, creating segmentation, attending key events, and implementing email automation can help you engage with your customers.
Laser Focused on Results
Bring out the Best in Your Brand
Brand Strategy, Tone, Voice, Graphics
Lead Generation, Content
Social Media, Paid Media, PR
Video, Website, Drone, SEO
Markets We Serve
As a company helping all kinds of clients across North America expand their footprint, we serve a variety of industries, from regional law practices to global manufacturers. We’ve been serving the lighting industry for nearly 20 years. We've worked with the electrical industry, electronics industry, law firms, franchisee organizations, media groups, and local/regional business owners.
Throughout all industries, there is a common need to engage in more digital marketing and outpace higher spending competitors, but without the comprehensive staff, or resources of a more extensive marketing department. There is a growing trend to set marketing teams up into segmented pods or units to address strategic objectives. That’s where we can step in. We can help you assemble a team, navigate new markets, launch new products, and grow your channel with the right strategy. We roll up our sleeves and dig in. That's our passion. That's what we do.
How do we determine the level of marketing you need?
Easy, we listen to you.
1
Initial Consultation
The first step is to have an initial consultation. We spend time listening and learning what your challenges are. The first meeting is about you. We have questions about where you are, where you are going, and how to get there. You have questions about our experience, portfolio, and process. Let's get to know eachother.
2
Aligning Needs
The second phase of our process includes gap analysis to determine areas of opportunity. We identify where the biggest areas of opportunity are and propose initial thoughts for your plan. We outline requirements and expectations. We develop the Statement of Work and gain a clear understanding of your needs.
3
Formalizing the Agreement
The third phase of our process is to review the proposed Statement of Work and confirm the Master Service Agreement. Once the first invoice is paid, we schedule a date for the Launch Meeting (usually within 7 working days).
4
90-Minute Launch Meeting Checklist
Once the agreements are formalized, we have a Launch Meeting. This is a 90-minute working checklist to get our relationship quickly up and running. The intent is to collaborate and ensure we have the right expectations in place. When we leave this meeting we have a clear plan in place for how to proceed with onboarding and communication. This meeting is followed by an Assessment Report (usually within 30-45 working days).
About Susan I. Phillips
Susan Phillips is the Managing Principal of Motive Consulting Services, LLC. With over 35 years of marketing, sales, and advertising experience, Phillips has been well-recognized for her forward-thinking strategic solutions, and a roll-up-her-sleeves hands-on approach.
She greets everyone with a smile and a calm leadership approach. She has built award-winning marketing teams from the ground up and is intimately familiar with how to build an effective and trusting team.
Phillips is known for being a collaborative, energetic, growth-focused marketing leader. She leans into data-driven solutions for sales growth.
When you need a mature and reliable strategic approach to marketing that works, reach out directly to Susan Phillips at: sphillips@motiveconsultingservices.com or (615) 293-6649.
What is "Motive Magic"?
We can certainly all agree that understanding customers' motivations is critical in understanding their internal drive to satisfy needs and wants. That's because motivations are the primary drivers of purchase decisions. Understanding what customers truly want will help you answer the problems they are trying to solve.
Successful business leaders know that understanding customers requires a deep understanding of what motivates them. Solving customer problems will help your company thrive.
MOTIVE Principles:
Solve the Problem
Honest Communication
Incremental Learning
Results Over Ego
Make a Difference
Grow Deep Roots
Standing on the shoulders of others that have been where we are going helped us get to where we are today. We want to be the shoulders that others can stand on to reach their own personal goals.
Our community is important to us, and for that reason, we offer services that can help our local and regional communities prosper.
We're problem solvers. We dig deep to listen and establish a clear understanding of your path to market. Knowing what motivates others can help not just a business but also personal satisfaction in life.